Saturday 29 March 2014

Blindia - Challenges in the life of a Blind (Logo Typography)


One of the main steps in independent film making is creating the film Title. Creating the Title requires technical skills such us choice of the line length, line space, size, typeface, adjusting the space between pair and group letters and design. In our Final project I was interested in typography and how it would have helped me to create presentable film title. Typography itself is the art and technique used in order to create language visible. In order to make professional titles instead of the basic ones, many things have to be avoided, such as distinct text styles which includes bevel, emboss, glow and drooping shadows. As much as you keep it simple it will look more powerful. Moreover it suppose to be dominant enough to support film concept. The main goal is to establish title that links well the video subject matter. During the final project development I decided to create few examples and test them - which of them would suit the most as a film title.




This is an example
 
 This is an example







This is original image 





Very rarely two different words blend in together as in original images ( Blind and India). Original title "Blindia" for some viewers might get offensive because of the name itself. In my experience of creating logo, sometimes it might be corrected or even changed, before sending the film to a festival or broadcast channel (e.g. on The Community Channel).

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